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clinique
experiental + fabrication
activation
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CASe Study
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overview
Clinique sought to create a memorable, immersive brand experience at CultureCon 2022, one of the premier cultural conferences attracting a diverse and influential audience. The goal was to elevate Clinique’s brand presence, engage with VIP attendees meaningfully, and showcase their latest products in a way that resonated with the event’s creative and trendsetting demographic.
Location: Brooklyn, NY
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Assignment and Scope
Glow Global Events was tasked with managing the entire Clinique experience at CultureCon, from conceptualization to execution. Our team oversaw every detail, including:
– Booth Buildout and Fabrication: Designing and constructing a visually stunning and interactive booth that aligned with Clinique’s brand aesthetics and appealed to the CultureCon audience. The booth featured cutting-edge design elements, sleek finishes, and engaging touchpoints to draw VIP attendees in and encourage interaction.
– Staging: Coordinating the flow and presentation of Clinique’s products and experiences, ensuring that everything from the layout to the lighting created an inviting atmosphere that was both Instagrammable and functional.
– VIP Beauty Suite: Curating an exclusive experience for 100 VIP guests within the Clinique Beauty Suite. This space offered personalized consultations, product sampling, and a relaxing environment for influencers, celebrities, and top-tier attendees.
– Product Giveaways: Organized efficient distribution, making the giveaways a highlight.
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glow and behold [Outcome and Conclusion]
The Clinique activation at CultureCon 2022 was a resounding success, drawing in over 3,000 attendees and creating significant buzz both during and after the event. The standout achievements include:
– High Engagement: The branded carts and VIP Beauty Suite were consistently packed, with attendees praising the experience and Clinique’s thoughtful approach to engagement.
– Brand Visibility: Clinique’s presence at CultureCon was amplified through extensive social media sharing by attendees, influencers, and VIPs, resulting in increased brand awareness and positive sentiment online.
– Memorable Impact: The strategic execution by Glow Global Events ensured that Clinique not only stood out in a crowded marketplace but also connected deeply with its target audience, leaving a lasting impression that aligned with the brand’s values and mission.
Glow Global Events delivered a seamless, engaging, and impactful event experience for Clinique at CultureCon 2022, showcasing our ability to handle high-profile activations with precision and creativity.
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GLOW
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