Glow Global Events is an award-winning, full-service agency focused on delivering high-quality, high-touch event services and solutions.  We’re also a certified Minority Woman Business Enterprise (MWBE) and bonded New York State-registered Professional Fundraising Firm.

Founded in 1998 by Cheryl Gentry, Glow has become a leading force in business and the events industry by focusing on a simple mission – delivering world-class results.  With offices in New York and Los Angeles, and having produced events in countries all over the world, we’re everywhere you need us to be.

In-person, virtual, or hybrid, we offer our clients more than event planning. We combine practical advice, unmatched expertise, proactive support, and innovative solutions to ensure success at every step of the process.


What sets us apart from the competition is our holistic approach.  We work tirelessly to understand every client’s mission, values, and unique business needs.  And we understand that an event isn’t just an assembly of people or an evening to entertain.  It’s a catalyst for a company’s goals and objectives, and we’re committed to bringing every business leader’s vision to life.

Through creativity, strategic planning, and genuine enthusiasm, we communicate every brand’s essence in details big and small, resulting in seamless, memorable event experiences that make a true impact.

From the staff’s friendly smiles to the crispness of the hors d’oeuvres to the emotional impact of the script, every nuance is well-considered, every element is perfected, and every touch point is flawless.  We understand, we promise, we deliver.

In a highly competitive industry with the job of event planners ever evolving, our mission is to produced well planned, professional and engaging events.  We are responsive, flexible, and service driven.

Our team is comprised of seasoned veterans with expertise in event planning, marketing, budgeting, registration, speaker coordination, web design, video production, and project management.  Informed by decades of experience across industries, we’re an agile collective that’s always available, communicative, and in tune with the needs of your business culture.

We’re well-versed in the latest event technology and software integrations. In-person, online, or both, we’ll always make recommendations that are well-suited to your event needs and that save you time and money. 

We find the balance between producing the best possible attendee experience, protecting event quality, and managing costs.  We have measurable strategies to achieve hard dollar savings while still executing powerful, premium events.


From concept to clean up, Glow Global Events (formerly Glow Media) considers all possibilities with a strategic plan in mind and cultivates the best strategy with professionalism and charm.  We work closely with our clients to portray and communicate each company’s image accurately.  Through this approach, we bring brands and personalities to life in an effective way.  Glow brings an enormous amount of creativity and enthusiasm to each project.  It is this combination that gives our campaigns a special and unique feel from other event planning agencies.

What We Do »

Meet Our Team »

Consider Us Your Global Partners in Conferences and Events

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We’ve planned around the world!

Grow with Glow



Our vision requires the courage and conviction to believe that we will create great events that connect the audience.


Inspiration is in the soul of everything we do.  We have a laser focus attention to detail, to colors, to ingredients, to experience.  Our success requires it.


Our clients require and deserve our respect.  They’re the reason we can be inspired and excited to come to work every single day.


We are responsible for every single action we take and everything we deliver.


We eat well, sleep well, we keep fit and we care to help and support each other and our families.


We are loyal to our team.  We are committed to growing a great company.  We play to win and give it the effort it deserves.



We are committed to protecting the world by taking action on conservation.


We strive to ensure that every step in our procurement journey contributes to the well-being of people and the planet.


We honor our employees, customers and communities through a dedication to diversity, inclusion, fairness and development.


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* Women’s Business Enterprise National Council (WBENC) Certified

* New York City Certified MWBE

* New York State Certified MWBE

* Accredited International Association of Travel Agents (IATA)

* New York State Registered Professional Fundraising Firm

* Bonded

Get to know us.