Event Tip: Be Proactive

Event Tip: Be Proactive

What does it mean to be proactive?  When planning an event you’re accustomed to fulfilling as many requests from clients as possible. But, be sure that you’re also asking your partners to go the extra mile for you. For example, ask your A/V providers to join the...
Event Tip: Event Insurance

Event Tip: Event Insurance

Renting a tent or table/chairs for your summer party sounds easy right? Well, it can be if you’re protected. In fact, most venues will require that they are listed as an additional insured under your policy. Don’t have a policy? You can get 1-day event...
The Door

The Door

Here are a few scenarios you should be prepared for when having your team work the door checking in guests: 1) How do we handle someone if they are not on the list? 2) How do we handle guest who bring plus 1s, and their plus 1 is not on the list? 3) How do we handle...
Questions to Ask Potential Sponsors

Questions to Ask Potential Sponsors

Ending March with our last event sponsorship tip. What questions you should ask potential sponsors? 1) Do you see your company’s mission aligning with our event? 2) What are the core values and brand values of your company? 3) What are your key ROI metrics you...
What Sponsors Want (Part 2)

What Sponsors Want (Part 2)

It’s simple, Sponsors want the following: 1) Increase sales 2) Corporate hospitality 3) Introduce a new product 4) Sampling 5) Entertainment 6) Employee incentives 7) Product branding 8) Associate with a particular lifestyle 9) Heighten visibility 10) Shape...
What Sponsors Want

What Sponsors Want

When asked, How valuable are these benefits? sponsors said, 55% – Category Exclusivity 42% – Presence in digital and social media 38% – Tickets and Hospitality 36% – Rights to Property Content 36% – Rights to Marks and Logo 32% –...