What Sponsors Want (Part 2)

What Sponsors Want (Part 2)

It’s simple, Sponsors want the following: 1) Increase sales 2) Corporate hospitality 3) Introduce a new product 4) Sampling 5) Entertainment 6) Employee incentives 7) Product branding 8) Associate with a particular lifestyle 9) Heighten visibility 10) Shape...
What Sponsors Want

What Sponsors Want

When asked, How valuable are these benefits? sponsors said, 55% – Category Exclusivity 42% – Presence in digital and social media 38% – Tickets and Hospitality 36% – Rights to Property Content 36% – Rights to Marks and Logo 32% –...
Sponsorship Success

Sponsorship Success

10 Steps to Sponsorship Success:⠀ 1) Take Inventory of your event and identify what you can offer a sponsor.⠀ 2) Identify Media Partners.⠀ 3) Create Sponsorship Packages.⠀ 4) Research your sponsors and know the kinds of events they sponsor.⠀ 5) Initial sponsor...
Coat Check Please

Coat Check Please

I would be remiss if I didn’t share all of my event experiences. My goal here is to have better events, whether @glowglobalevnts plans them or not. So today’s tip is – Make sure that when the venue says they offer coat check, that coat check is managed for the...
Think Like Your Guests

Think Like Your Guests

When I first started in events, I would imagine that I was attending the event; and you should too. Walk the venue space through as if you were a attending. Where does the guest arrive, where do they go? Where are the bathrooms, the bar/beverages? Where should...
Establishing Your Budget

Establishing Your Budget

  Have you developed a budget for your event? Establishing a budget will help you stay within the boundaries of what you are willing to spend on the event. A budget not only includes your expenses, but the revenue you are gaining either from sponsors, ticket sells and...