conference + festival

CASe Study

EVENT OVERVOEW 

Presented in collaboration with the Kennedy Center, First People’s Fund, We The Peoples Before spoke to the diversity of Nations, cultures, languages, philosophies, spiritual traditions, peoples, and practices rooted in land and territories that flourished across North America long before the founding of the United States and the U.S. Constitution.

Location: Washington, DC

aSSIGNMENTAND SCOPE 

Scope: Glow managed event production, attendee management, transportation management, sponsorship and talent management over various locations, including outdoor events at the Kennedy Center campus.

EVENT HIGHLIGHTS  

Tribal Nations Flag Exhibit, Hall of States

More than 100 Tribal Nation flags were on display in the Hall of States, on loan from both the National Museum of the American Indian and First Peoples Fund collections. As nations within a nation, this is the first-time native flags will hang at the Kennedy Center alongside U.S. states and territories. This was a powerful statement on native sovereignty and a recognition of Indigenous peoples across America.

Indigenouse Food Sovereignty

A cooking demonstration and talk with The Sioux Chef, Sean Sherman (Oglala Lakota), featured the “true flavors of North America,” featuring ingredients of Mni Sota Makoce — Land Where the Waters Reflect the Clouds. Sherman, a James Beard Award winner, focuses his culinary work on the revitalization and awareness of Indigenous food systems in a modern culinary context.

.

GLOW AND BEHOLD [OUTCOME AND CONCLUSION]  

Seamless Event Production: Glow’s management of event production ensured smooth execution across multiple locations, including outdoor events at the prestigious Kennedy Center campus, enhancing the overall attendee experience.

Effective Attendee Management: Through meticulous planning and coordination, Glow successfully managed over 2,500 attendees over the course of four days, ensuring a comfortable and enjoyable experience for all participants.

Diverse Event Offerings: The event offered a diverse range of experiences, including an outdoor film screening, three receptions, and a program at the esteemed Eisenhower Theater, catering to varied interests and preferences among attendees.

High Website Traffic: The event garnered significant online traction, with the website attracting over 50,000 unique visitors, indicating strong interest and engagement from potential attendees and stakeholders.

Enhanced Brand Exposure: By hosting events at the Kennedy Center campus and attracting a large number of attendees, Glow facilitated enhanced brand exposure and visibility, positioning the brand as a leader in event management and production.

Talent Management Excellence: Glow’s talent management efforts ensured the seamless integration of performers, speakers, and presenters, adding value to the event program and enhancing attendee satisfaction.

Community Engagement: The event fostered community engagement by bringing together attendees from diverse backgrounds and interests, creating opportunities for networking, collaboration, and cultural exchange.

.