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The Modern Rules of Party Etiquette

When you hear the word ‘etiquette’, you probably think of a scene from Downton Abbey or an 18th century charm school.  However, etiquette is still alive and well, especially when it comes to hosting or attending a party.  Today’s rules might not be as specific as...

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We Thank You and We’ve Got a Reward for You

Glow Global Events was built on integrity and service. And, for the last 18 years, we’ve been a successful referral-based success. We’d like to continue that tradition with your help. We love that our clients, associates, friends and people who have attended our...

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Our Hotel New Hotel List: Viceroy Chicago

#2017hotnewhotellist #checkin If you find yourself with a itch to go to the windy city this year, think about staying at the soon to be completed Viceroy. Half restoration of the façade from the Ceder Hotel, half 18 story luxury tower will feature a rooftop pool a...

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Our Event Tips on Tuesday.

The Door

The Door

Here are a few scenarios you should be prepared for when having your team work the door checking in guests: 1) How do we handle someone if they are not on the list? 2) How do we handle guest who bring plus 1s, and their plus 1 is not on the list? 3) How do we handle...

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Questions to Ask Potential Sponsors

Questions to Ask Potential Sponsors

Ending March with our last event sponsorship tip. What questions you should ask potential sponsors? 1) Do you see your company's mission aligning with our event? 2) What are the core values and brand values of your company? 3) What are your key ROI metrics you want to...

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What Sponsors Want (Part 2)

What Sponsors Want (Part 2)

It's simple, Sponsors want the following: 1) Increase sales 2) Corporate hospitality 3) Introduce a new product 4) Sampling 5) Entertainment 6) Employee incentives 7) Product branding 8) Associate with a particular lifestyle 9) Heighten visibility 10) Shape consumers...

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What Sponsors Want

What Sponsors Want

When asked, How valuable are these benefits? sponsors said, 55% - Category Exclusivity 42% - Presence in digital and social media 38% - Tickets and Hospitality 36% - Rights to Property Content 36% - Rights to Marks and Logo 32% - Onsite Signage 21% - Right to Promote...

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