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When asked, How valuable are these benefits? sponsors said,
55% – Category Exclusivity
42% – Presence in digital and social media
38% – Tickets and Hospitality
36% – Rights to Property Content
36% – Rights to Marks and Logo
32% – Onsite Signage
21% – Right to Promote co-Branded Product and Services
21% – Spokesperson access to personalities
19% – Access to Property’s Audience
19% – Broadcast Ad Opportunties

Your sponsorship proposals should reflect the above. Because, nearly 6 out of 10 sponsors reports that they are looking to exit from at least one of their sponsorships. – Source: ESP Properties 2017 Sponsorship Decision-Makers Survey