Category Archives: Tip Tuesday

Questions to Ask Potential Sponsors

Posted on March 28, 2018 by admin

Ending March with our last event sponsorship tip. What questions you should ask potential sponsors? 1) Do you see your company’s mission aligning with our event? 2) What are the core values and brand values of your company? 3) What … Continue reading →

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What Sponsors Want (Part 2)

Posted on March 20, 2018 by admin

It’s simple, Sponsors want the following: 1) Increase sales 2) Corporate hospitality 3) Introduce a new product 4) Sampling 5) Entertainment 6) Employee incentives 7) Product branding 8) Associate with a particular lifestyle 9) Heighten visibility 10) Shape consumers attitudes … Continue reading →

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What Sponsors Want

Posted on March 13, 2018 by admin

When asked, How valuable are these benefits? sponsors said, 55% – Category Exclusivity 42% – Presence in digital and social media 38% – Tickets and Hospitality 36% – Rights to Property Content 36% – Rights to Marks and Logo 32% … Continue reading →

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Sponsorship Success

Posted on February 27, 2018 by admin

10 Steps to Sponsorship Success:⠀ 1) Take Inventory of your event and identify what you can offer a sponsor.⠀ 2) Identify Media Partners.⠀ 3) Create Sponsorship Packages.⠀ 4) Research your sponsors and know the kinds of events they sponsor.⠀ 5) … Continue reading →

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Coat Check Please

Posted on February 13, 2018 by admin

I would be remiss if I didn’t share all of my event experiences. My goal here is to have better events, whether @glowglobalevnts plans them or not. So today’s tip is – Make sure that when the venue says they offer coat … Continue reading →

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Think Like Your Guests

Posted on February 6, 2018 by admin

When I first started in events, I would imagine that I was attending the event; and you should too. Walk the venue space through as if you were a attending. Where does the guest arrive, where do they go? Where … Continue reading →

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Establishing Your Budget

Posted on January 23, 2018 by admin

  Have you developed a budget for your event? Establishing a budget will help you stay within the boundaries of what you are willing to spend on the event. A budget not only includes your expenses, but the revenue you … Continue reading →

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Event Tip: The Importance Of Stage Management

Posted on January 16, 2018 by GlowAdmin

  Have you found that your backstage was too dim for your speakers and honorees to see? If so then you must supply your stage management team with flashlights as a solution to the problem, helping the speakers on and … Continue reading →

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Event Tip: Understanding Your Event Goals

Posted on January 9, 2018 by GlowAdmin

    Are your event goals consistent? They are the heart and soul of your event, so it is crucial to have a comprehensive understanding of them. Your goals must reflect in your branding, color scheme, the type of decorations … Continue reading →

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Event Tip:Finding The Right Venue

Posted on January 2, 2018 by GlowAdmin

Have you selected the right venue? Venues are possibly the most important aspect of any event. They are where the event will take place and must meet or exceed your and/or client’s expectations. That’s why it is important to have … Continue reading →

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