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Delta Variant Concerns: How to Handle Events
Staying informed is key to navigating the latest COVID complication As the summer began, positivity was on the horizon. The unemployment rate was falling, travel was resuming, and economic growth was returning to pre-pandemic levels. And in perhaps the most...
Balancing Mental Health with the Demands of Event Planning
In an ever-changing business landscape, it’s important to protect your well-being Events are returning in full force, which is a hopeful sign after a year of mostly virtual events. Like pre-pandemic times, delivering the perfect event means balancing several competing...
The Origins of Juneteenth: A Celebration of Freedom
From the beginning, the holiday demonstrated the ways joy and pain are often intertwined. Last summer, after the racial reckoning that swept the nation, we saw a much wider embrace of Juneteenth than ever before. Several major companies, including Nike, Target,...
Vaccine Passports: Yes Or No for Your Next Event?
Summer 2021 looks promising – roughly 35% of all American adults have been fully vaccinated, COVID case counts are down significantly, and many states are fully reopened. In other words, there’s little in the way of risks or restrictions to stop people from gathering...
Glow Global Events Keeps the Focus on Diversity and Inclusion
Last summer’s racial reckoning was an inflection point for the country, especially in the business world. Companies big and small trained their lenses on diversity, leading to record investments in communities of color. However, as a woman and minority-owned...
The Biggest Virtual Event Mistakes (and How to Avoid Them)
Online and off, preparation, focus, and planning are keys to success We’ve all had a good laugh at other people’s Zoom snafus. In February, Texas lawyer Rod Ponton went viral when he couldn’t turn off a cat filter during a virtual hearing. And surely, we’ve all seen...
Our Event Tips on Tuesday.
Event Tip: Event Insurance
Renting a tent or table/chairs for your summer party sounds easy right? Well, it can be if you're protected. In fact, most venues will require that they are listed as an additional insured under your policy. Don't have a policy? You can get 1-day event insurance from...
The Door
Here are a few scenarios you should be prepared for when having your team work the door checking in guests: 1) How do we handle someone if they are not on the list? 2) How do we handle guest who bring plus 1s, and their plus 1 is not on the list? 3) How do we handle...
Questions to Ask Potential Sponsors
Ending March with our last event sponsorship tip. What questions you should ask potential sponsors? 1) Do you see your company's mission aligning with our event? 2) What are the core values and brand values of your company? 3) What are your key ROI metrics you want to...
What Sponsors Want (Part 2)
It's simple, Sponsors want the following: 1) Increase sales 2) Corporate hospitality 3) Introduce a new product 4) Sampling 5) Entertainment 6) Employee incentives 7) Product branding 8) Associate with a particular lifestyle 9) Heighten visibility 10) Shape consumers...
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