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Glow Global Events Keeps the Focus on Diversity and Inclusion
Last summer’s racial reckoning was an inflection point for the country, especially in the business world. Companies big and small trained their lenses on diversity, leading to record investments in communities of color. However, as a woman and minority-owned...
The Biggest Virtual Event Mistakes (and How to Avoid Them)
Online and off, preparation, focus, and planning are keys to success We’ve all had a good laugh at other people’s Zoom snafus. In February, Texas lawyer Rod Ponton went viral when he couldn’t turn off a cat filter during a virtual hearing. And surely, we’ve all seen...
Why Virtual Events Should Stick Around After the Pandemic
Businesses and attendees alike will continue to benefit, even when things return to “normal” So far in 2021, live events have returned in an altered fashion. Super Bowl LV went off without a hitch, but before an audience of 25,000 instead of the more than 70,000 fans...
How Virtual Events Can Increase Revenue for Your Business
From exclusive content to merch, online events have unlimited potential 2021 is already off to a more hopeful start for the events industry. Multiple COVID-19 vaccines are being administered around the world and a return to normalcy seems within reach. In Austin,...
3 Essential Elements for a Successful Virtual Event
2020 has been the year of virtual events, but for many companies, this is scary new territory. A recent survey from Event Manager Blog found that 65% of the 2500 respondents had never hosted a virtual event. But with new pandemic restrictions in place and widespread...
How Attendees Can Get the Most Out of Virtual Events
The right attitude and functional tech can make all the difference When the first wave of the coronavirus pandemic struck countries all over the world, virtual events seemed like a quick, short-term solution to salvage existing events – a placeholder until large...
Our Event Tips on Tuesday.
What Sponsors Want
When asked, How valuable are these benefits? sponsors said, 55% - Category Exclusivity 42% - Presence in digital and social media 38% - Tickets and Hospitality 36% - Rights to Property Content 36% - Rights to Marks and Logo 32% - Onsite Signage 21% - Right to Promote...
Sponsorship Success
10 Steps to Sponsorship Success:⠀ 1) Take Inventory of your event and identify what you can offer a sponsor.⠀ 2) Identify Media Partners.⠀ 3) Create Sponsorship Packages.⠀ 4) Research your sponsors and know the kinds of events they sponsor.⠀ 5) Initial sponsor...
Coat Check Please
I would be remiss if I didn’t share all of my event experiences. My goal here is to have better events, whether @glowglobalevnts plans them or not. So today’s tip is - Make sure that when the venue says they offer coat check, that coat check is managed for the...
Think Like Your Guests
When I first started in events, I would imagine that I was attending the event; and you should too. Walk the venue space through as if you were a attending. Where does the guest arrive, where do they go? Where are the bathrooms, the bar/beverages? Where should...
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