Author Archives: admin

Ending March with our last event sponsorship tip. What questions you should ask potential sponsors? 1) Do you see your company’s mission aligning with our event? 2) What are the core values and brand values of your company? 3) What … Continue reading →

It’s simple, Sponsors want the following: 1) Increase sales 2) Corporate hospitality 3) Introduce a new product 4) Sampling 5) Entertainment 6) Employee incentives 7) Product branding 8) Associate with a particular lifestyle 9) Heighten visibility 10) Shape consumers attitudes … Continue reading →

When asked, How valuable are these benefits? sponsors said, 55% – Category Exclusivity 42% – Presence in digital and social media 38% – Tickets and Hospitality 36% – Rights to Property Content 36% – Rights to Marks and Logo 32% … Continue reading →

10 Steps to Sponsorship Success:⠀ 1) Take Inventory of your event and identify what you can offer a sponsor.⠀ 2) Identify Media Partners.⠀ 3) Create Sponsorship Packages.⠀ 4) Research your sponsors and know the kinds of events they sponsor.⠀ 5) … Continue reading →

I would be remiss if I didn’t share all of my event experiences. My goal here is to have better events, whether @glowglobalevnts plans them or not. So today’s tip is – Make sure that when the venue says they offer coat … Continue reading →

When I first started in events, I would imagine that I was attending the event; and you should too. Walk the venue space through as if you were a attending. Where does the guest arrive, where do they go? Where … Continue reading →