Author Archives: admin

Questions to Ask Potential Sponsors

Ending March with our last event sponsorship tip. What questions you should ask potential sponsors? 1) Do you see your company’s mission aligning with our event? 2) What are the core values and brand values of your company? 3) What … Continue reading

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What Sponsors Want (Part 2)

It’s simple, Sponsors want the following: 1) Increase sales 2) Corporate hospitality 3) Introduce a new product 4) Sampling 5) Entertainment 6) Employee incentives 7) Product branding 8) Associate with a particular lifestyle 9) Heighten visibility 10) Shape consumers attitudes … Continue reading

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What Sponsors Want

When asked, How valuable are these benefits? sponsors said, 55% – Category Exclusivity 42% – Presence in digital and social media 38% – Tickets and Hospitality 36% – Rights to Property Content 36% – Rights to Marks and Logo 32% … Continue reading

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Sponsorship Success

10 Steps to Sponsorship Success:⠀ 1) Take Inventory of your event and identify what you can offer a sponsor.⠀ 2) Identify Media Partners.⠀ 3) Create Sponsorship Packages.⠀ 4) Research your sponsors and know the kinds of events they sponsor.⠀ 5) … Continue reading

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Coat Check Please

I would be remiss if I didn’t share all of my event experiences. My goal here is to have better events, whether @glowglobalevnts plans them or not. So today’s tip is – Make sure that when the venue says they offer coat … Continue reading

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Think Like Your Guests

When I first started in events, I would imagine that I was attending the event; and you should too. Walk the venue space through as if you were a attending. Where does the guest arrive, where do they go? Where … Continue reading

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Establishing Your Budget

  Have you developed a budget for your event? Establishing a budget will help you stay within the boundaries of what you are willing to spend on the event. A budget not only includes your expenses, but the revenue you … Continue reading

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Ian Schrager Has Done It Again with the Opening of the Public Hotel New York

At this week’s opening of the new Public Hotel in New York, we were ooohing and ahhhing the entire visit. From the escalators to the mirror as you get on the elevator, it’s refined, sophisticated, smart and simple, yet flamboyant … Continue reading

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Glow Global Events Among the Top 200 Event Planning Blogs and Websites for Event Planners and Event Management Professionals

We made the list! These blogs are ranked based on following criteria: Google reputation and Google search ranking Influence and popularity on Facebook, twitter and other social media sites Quality and consistency of posts. Feedspot’s editorial team and expert review

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The Modern Rules of Party Etiquette

When you hear the word ‘etiquette’, you probably think of a scene from Downton Abbey or an 18th century charm school.  However, etiquette is still alive and well, especially when it comes to hosting or attending a party.  Today’s rules … Continue reading

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